The Power Of Free Reports

November 16, 2009 by Andrew · Leave a Comment 

Free reports are hot items today among Internet marketers. Most of the very savvy ones have discovered just how valuable a free report can be and how it can serve to help build those all-important opt-in lists.  Free reports do help to build opt-in lists, that’s true, but they can serve other purposes as well.

A good free report is something that your average, garden-variety Internet surfer actually seeks out all by himself. You never have to beg people into taking free stuff.  When a surfer is looking for information on any given topic, the first thing they usually look for are free reports on the subject.  People do pay for information but only after they have gotten the free information first and are looking for more specific and detailed information.  One thing that you can absolutely count on, though, is that people will download and read free reports if they are interested in the topic of the report. That’s a given.

The real question is, in addition to obtaining an other email address for your list, how else can you benefit from your free report?  Content does matter, and if you are providing quality content that is relevant to your new prospect, it will go a long way towards future sales.  However, to really benefit from a free report, you need to make it attractive to affiliates to send to their lists and promote on their websites.  To do this, you need to make it rebrandable so the affiliate can actually embed his/her affiliate id into the report, so that any link the prospect clicks on will be cookied to that affiliate id.  Now instead of relying on organic traffic to draw the prospects to your report, your report will actually be pushed to prospects by your affiliates. 

I'm sure you can see the power in that.  And that's exactly where Go Viral Reports can help.

Finish Strong,

Andrew

PS:  Don't forget to grab your free report before you leave :)

 

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